A collaboration with the town centre manager to run a slogan competition for Battersea.
Battersea residents could send in their suggestion through Thumbprint.
This was the winner: "Battersea - it's the dogs!".
I really enjoyed working with Lorinda Freint, the town centre manager, on this and the Battersea Poems initiative the year before, the best part of it being this fantastic event by Lorinda when the fourth plinth in Trafalgar Square was open to members of the public.
More on the Thumbprint page about why messaging is so effective, and has a different character to social media.